e.l.f. Beauty Launches "e.l.f. von zehn" in Germany: A Celebration of Quality Fueled by Community
Jan 21 2025
e.l.f. establishes a new standard of quality for the next generation of German makeup users with its "e.l.f. von zehn" campaign
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Actor Christopher Kouros (“Bridget Jones's Diary”) stars in e.l.f. Beauty's "e.l.f. von zehn" campaign
The "e.l.f. von zehn" campaign, which translates to "11 out of 10", celebrates the absurdly good quality of e.l.f.'s affordable and high-performing products. Drawing inspiration from its community's strong affinity for reviews and ratings, e.l.f. blends humor with product testing, boldly redefining the boundaries of traditional quality reviews and ratings.
“Germans are obsessed with a good rating. True to form, the German community bestowed upon us “e.l.f. von zehn” – a rating that only e.l.f. can own.” said Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty. "'e.l.f. von zehn' embodies our connection to culture and community, harnessing the power of real people and translating it into e.l.f.ing entertaining content made for them, by them. By celebrating our community's authentic perspectives through humor, we create a place of belonging that fosters positivity, inclusivity and accessibility for every eye, lip and face.”
"e.l.f. von zehn!" is rooted in e.l.f.’s unwavering dedication to innovation and a commitment to surprising and delighting its community with premium quality beauty products for every eye, lip and face. Through its compelling fusion of playfulness and quality, e.l.f. demonstrates the unmatched strength of its brand and the enduring loyalty of its ever-growing community.
In collaboration with creative agency 72andSunny, e.l.f. brings its "e.l.f. von zehn" campaign to life through a series of engaging multi-channel activations. A collection of humorous and entertaining 30-second spots stars actor Christopher Kouros (“Bridget Jones's Diary”) as a zany scientist, taking real community reviews and conducting over-the-top experiments with e.l.f.'s must-have products, such as the Glow Reviver Lip Oil, Lash XTNDR Mascara, Power Grip Primer, and Halo Glow Liquid Filter.
Campaign films:
To amplify the "e.l.f. von zehn" message, the brand is partnering with retailers in
Press material: Dropbox | WeTransfer
About e.l.f. Beauty
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. The mission is clear: to make the best of beauty accessible to every eye, lip and face. e.l.f. Beauty and its brands, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People and NATURIUM, are led by purpose, driven by results and elevated by superpowers. e.l.f. Beauty offers e.l.f. clean and vegan products and proudly stands as the first beauty company with Fair Trade Certified™ facilities. With a kind heart at the center of e.l.f.’s ethos, the company donates 2% of net profits to organizations that make positive impacts. Learn more at www.elfbeauty.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20250121186456/en/
Press contacts:
Theres Herrmann: [email protected] | +49 151 599 860 75
Alishia Latz: [email protected] | +49 171 288 5616
Noa Sophia Rosado: [email protected]
Source: e.l.f. Beauty